advertising approach

advertising approach
1) рекл. рекламный подход, подход к рекламе (конкретный способ организации рекламной кампании, составления рекламного сообщения или формирования имиджа продукта, марки или компании)
2) пол. рыночный [маркетинговый\] подход* (проведение избирательной кампании по типу коммерческой: разработка приемлемого имиджа кандидата или партии и "продажа" его целевым группам максимально технологичным способом)
3) марк. рекламный подход (подход к разработке продукта, при котором основной акцент делается на разработке названия, логотипа и упаковки товара)

Англо-русский экономический словарь.

Смотреть что такое "advertising approach" в других словарях:

  • Advertising — This article is about the form of communication. For other uses, see Advertiser (disambiguation). Advert redirects here. For the band featuring musician Gaye Advert, see The Adverts. For content guidelines on the use of advertising in Wikipedia… …   Wikipedia

  • ADVERTISING — In few modern industries have Jews had greater influence than in advertising, and this applies particularly in America. It has even been suggested that Jewish advertising men are responsible for the wide scope and shape of the modern advertising… …   Encyclopedia of Judaism

  • Advertising Standards Authority (United Kingdom) — The Advertising Standards Authority (ASA) is the independent self regulatory organisation (SRO) of the advertising industry in the United Kingdom. The ASA is a non statutory organisation and so cannot interpret or enforce legislation. However,… …   Wikipedia

  • Scientific Advertising — was written by Claude C Hopkins in 1923 and is cited by many of advertising and marketing personalities (such as David Ogilvy, Gary Halbert and Jay Abraham) as a must read book.In the book, Hopkins outlines an advertising approach based on… …   Wikipedia

  • Location based advertising — (LBA) Location based advertising (LBA) is a new form of marketing communication that uses location tracking technology in mobile networks to target consumers with location specific advertising on their mobile devices. As Bruner Kumar (2007)… …   Wikipedia

  • Out-of-home advertising — Marketing Key concepts Product marketing · Pricing …   Wikipedia

  • Mobile phone content advertising — is the promotion of ring tones, games and other mobile phone services. Such services are usually subscription based and use the short message service (SMS) system to join up to them. Another method is broadcasting messages to the mobile phone s… …   Wikipedia

  • SMART (advertising agency) — Infobox Company name = SMART type = Private foundation = Sydney, Australia (2000) founder = Ben Lilley and Paul Findlay location city = Melbourne location country = Australia locations = 3 key people = Ben Lilley, Founder and CEO Ashley Farr,… …   Wikipedia

  • Martin Williams Advertising — Martin Williams Advertising, Inc. Type Subsidiary of Omnicom Group Industry Advertising, Marketing Founded 1947 Headquarters …   Wikipedia

  • TAXI (advertising agency) — TAXI is a Canadian advertising agency that was founded, in 1992, in Montreal. The company has five locations in Canada and one in the United States.cite web url=… …   Wikipedia

  • Comparative advertising — is an advertisement in which a particular product, or service, specifically mentions a competitor by name for the express purpose of showing why the competitor is inferior to the product naming it. Comparative advertising, also known as ‘knocking …   Wikipedia


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